Maxon is a software solution developer specializing in providing powerful and easy-to-use software solutions for creators in the fields of 2D and 3D design, motion graphics, visual effects, and more. Today, Maxon announced the launch of a new unified product identification system, which utilizes visual linkage to integrate its creative toolkit, including Maxon One、Cinema 4D、Red Giant、ZBrush、Redshift、Universe、Capsules、Cinebench、Cineware And Moves are visually connected to build a closely coordinated ecosystem. This renovation adopts a modular, consistent, and highly correlated visual identity, demonstrating Maxon's commitment to creating clear, creative, and closely interconnected experiences for its growing tool family.
The Evolution of Maxon Design LanguageMaxon
Maxon's new product logo has been carefully designed to seamlessly integrate with existing brand logos. The logo adopts a honeycomb visual style, echoing Maxon One's core philosophy: each tool has independent and distinct purposes, but is highly unified in the workflow, making it more powerful when operated collaboratively. Each logo adopts minimalist geometric design and vivid emphasis colors, which not only ensures instant recognition for users, but also perfectly integrates into the overall brand architecture.
The new product logo fully expands the brand image, covering the entire Maxon One ecosystem, creating a clear and coherent visual presentation effect that captures the unique characteristics of each tool under Maxon while maintaining the overall unity of the professional product family.
Creating an identity system is not just about aesthetic design, but also an opportunity to pay tribute to and empower the creator community we serve, "said David McGavran, CEO of Maxon. Maxon's mission is to eliminate creative barriers and allow artists to freely express their creativity. This refreshed design embodies this mission: the tool ecosystem we have built combines intuitive workflows, precise technical performance, and unlimited creative space. It carries our brand heritage, showcases our technological breakthroughs, and is more centered on user needs, laying a solid foundation for future development.
This modular framework ensures that the identification remains clear and recognizable even when reduced in size or displayed across digital platforms. The restructured layout architecture introduces a new hierarchical structure and balance, which runs through the entire system. Our goal is to create a visual identity that is highly distinctive of the Maxon brand, while highlighting the unique advantages of each tool, "said Leo Hageman, Brand and Creative Director responsible for overseeing the renewal of the Maxon One identity system.
New image unveiled at IBC2025, synchronized release of innovative achievements
From September 12th to 15th, 2025, Maxon will showcase its new brand image and latest software innovations at IBC2025 in Amsterdam, with booth number 7.B45. On site demonstrations, sharing by top artists in the industry, and community interaction activities will showcase how Maxon, with its unified tool ecosystem and brand identity, helps creators expand their creative boundaries and realize their creative ideas.
This logo renewal is an important component of Maxon's autumn 2025 ecosystem renewal. This update not only brings cutting-edge technological breakthroughs in the fields of dynamic graphics, sculpture modeling, rendering output, and visual effects, but also presents users with a complete solution with a unified, friendly, and forward-looking brand image.
This logo update is an important component of Maxon's autumn 2025 ecosystem renewal. This update not only brings cutting-edge technological breakthroughs in fields such as dynamic graphics, sculpture modeling, rendering output, and visual effects, but also presents users with a unified, friendly, and forward-looking brand image to provide complete solutions.
Empower every creative journey
From campus classrooms to large-scale film sets, from TikTok short video production to architectural design presentations, Maxon's tools are trusted by many artists and studios, providing support for various forms of content creation. Maxon has demonstrated its firm commitment to innovation breakthroughs, ecological integration, and community empowerment as the core driving force of the brand by unifying the visual style of its tools. From campus classrooms to large-scale film sets, from TikTok short video production to architectural design presentations, Maxon's tools are trusted by many artists and studios, providing support for various forms of content creation. Maxon has demonstrated its firm commitment to innovation breakthroughs, ecological integration, and community empowerment as the core driving force of the brand by unifying the visual style of its tools.
Maxon plans to fully implement this new visual identity on its official website, social media platforms, and software platforms starting from September 2025. To better support the user community, Maxon will also launch a dedicated brand guide mini website to facilitate partners and distributors in obtaining relevant materials and usage standards, ensuring consistency in brand image. Maxon plans to fully implement this new visual identity on its official website, social media platforms, and software platforms starting from September 2025. To better support the user community, Maxon will also launch a dedicated brand guide mini website to facilitate partners and distributors in obtaining relevant materials and usage standards, ensuring consistency in brand image.
